Elsa Hosk

Elsa Hosk is a model and the creator of the fashion label Helsa. Her work spans modeling, styling and designing, following an earlier period playing basketball in Sweden’s national league. Helsa draws on her Scandinavian background, with an emphasis on comfort, function and minimalism. Hosk has also worked with Victoria’s Secret and discussed the theatrical approach behind her red-carpet fashion, including her Viktor & Rolf appearance at Cannes.