From Lost Founder to Deep Work.. Entrepreneurship Books You Should Read Soon

With the increase in the movement of entrepreneurship globally, and the rush of large groups of young people to self-employment and the establishment of start-up companies away from the fold of formal jobs, the issue of books specialized in this field is increasing by experts and veteran entrepreneurs who share their experiences with others, whether their experiences are in the path of success. For inspiration, or their experiences in the course of failure to take a lesson.

In this report, we are exposed to a group of recent books published in the world of entrepreneurship, all available in libraries in Arabic, dealing with different aspects of the journey of establishing, managing and succeeding start-ups, by a group of authors with experience in this field.

The Lost Founder.. Mysteries of Startups

Exactly as its title indicates, this book tells the story of the founder of a startup company “lost” in the details, problems and crises that the media usually ignore for entrepreneurs, and only shed light on the bright side of this world, where the news of funding rounds, acquisitions and deals worth millions of dollars. The literal translation of the book’s title is: Lost and Founder: A Painfully Honest Field Guide to the Startup World.

The book was first published in 2018, and has been translated into several languages ​​around the world, including Arabic. The author is Rand Fishkin, which may be an unknown name to many, but those who work in the field of e-marketing, especially search engine marketing, “SEO”, will know him immediately as soon as they indicate that he is the founder of the famous “MOZ” platform, which provides integrated solutions in Digital marketing and data collection, and since its inception, it received a number of large financing rounds, and employed hundreds of employees, until it was acquired by the digital marketing company Icontact in 2021.

In his nearly 300 pages, each containing a wealth of information, stories, and personal views of Fishkin, the American entrepreneur tells his story and extracts from it the most important tips for entrepreneurs in 17 great chapters. He discusses the most important “difficult” issues that founders face, including depression, the dilemma of pivoting, disappointment with failed MVPs, and the management and financial problems of startups.

A good book is necessary to be in the library of the entrepreneur, especially those who have sufficient experience in this field to be able to understand the contexts that the author is exposed to in the business world directly, and this is what makes it perhaps an unsuitable book for beginners. Although it is full of information and details, it may be taken for granted that he digresses a lot in explaining the details of his personal life, to the point that the book may turn for the reader in some of its pages into a biography in which the writer reviews his successes and failures, perhaps sometimes exaggerated, and then returns to the main goal of the book, which is Share entrepreneurial ideas with readers.

Start your business with $100

Start your business with $100

Although its title appears to be in the category of misleading book titles that fill the sidewalks, the misleading title of this particular book is something that its author, Chris Gilbo, intended. Certainly, the book “Start your project with $100” does not present the reader with a set of naive ideas to start establishing his project with only $100, but rather this title is intended to target people who want to start their small business with the minimum resources available to them.

The book is a case study of 50 successful companies that started with a very modest capital, ranging between less than $100 and not more than a thousand dollars, and these companies were able to reach success that helped them achieve revenues of $50 thousand annually. The examples are half of companies incorporated in the United States, and the other half of global companies established in various places around the world.

Across about 300 pages, the book is divided into 3 parts, each part containing a number of chapters, often carrying a number of stories for successful real companies that started with very modest capital, and from them the author – who visited a large number of companies around the world – draws the most important lessons that can To help the reader benefit from the success of these models, starting with the “imaginary fear” of starting a company, passing through the most important problems facing these companies, the principles of marketing, creativity, recruitment and management, and ending with the rapid growth tactics and ideas that helped these companies achieve their success over the years, After it was actually founded with a very modest capital.

The language of the book is easy and interesting. It has been translated into almost all languages ​​of the world, including Arabic. It is considered one of the books that readers of all backgrounds can meet, whether they are veterans in the world of entrepreneurship, have average knowledge, or even beginners in this field. At the end of the book is an appendix that includes a large number of names of successful companies that were started by their founders with modest capital, and were able to achieve remarkable success.

attract customers

attract customers

We are here about one of the most important books directed at entrepreneurs, and one of the most recommended to be on the shelves of their libraries. The book “Traction” was first published in 2015, and is written by Gabriel Weinberg and Justin Mears. The subtitle of the book further explains its significance: How can a start-up project achieve significant and rapid growth in client numbers?

The book is undoubtedly the most “practical” book on this list, as it talks in gradual, factual detail about ways to systematically attract customers in the early stages of startup projects in a way that includes almost everything, through 24 chapters, the first of which begins with channels for attracting customers, and then goes through On the topics of marketing, public relations, content creation, email marketing, and other topics until it ends with building digital communities and building events.

The book has been translated into various languages ​​of the world, and the Arabic edition was released in 2020, and it has received a high positive critical evaluation in most book evaluation platforms. The book begins with a simple introduction in which the two authors explain their pioneering path and the achievements they have achieved so that the reader acquires sufficient confidence in what he reads. Clearly more than being a book on entrepreneurship.

Turning innovation into money

Turning innovation into money

The concept of innovation (Innovation) is the basic base upon which the world of startups is built, where companies race to release unprecedented innovative products or services that provide solutions to major problems that the market suffers from with the greatest creativity. However, many of these companies are facing a moment of great shock, which is not to turn this innovation into a river of money and profits, and perhaps even reach the stage of failure and complete closure, despite the quality of the product.

Monetizing Innovation addresses this exact problem. How to design the product or service intelligently that attracts attention, and is sufficient to create channels of communication with customers to convince them to try the service and then pay for it, and how you can set correct standards for pricing, expansion and spread in the market, especially if your product is new and designed differently from what customers are used to.

The book, its Arabic version, was released in 2020, and it is considered one of the most important books that should find a place in an entrepreneur’s library shelf, regardless of his level of experience in this field. The book consists of 3 large parts, each part containing a set of chapters. In the first part, it reviews the problem of converting innovation into money, and the great losses that creative companies incur due to their failure to convert their creativity into a structured product design.

As for the second part, which is the largest, it highlights ways and tools for converting innovation into money through several chapters. Then, finally, the third part, which deals with a set of stories and practical tools necessary for the entrepreneur on the journey of transforming his innovations into products compatible with the markets. The book is full of information, its pages exceed 300 pages, and it is suitable for all entrepreneurs in all their fields, although the experienced ones will undoubtedly benefit the most.

deep work

deep work

In a time of dispersal, where social media is sweeping everything, “trends” taking center stage, people’s frantic pursuit of virtual communication, declining privacy, and a lifestyle accelerating sharply like never before in human history, one of the biggest crises is emerging. Everyone, and entrepreneurs in particular, go through, which is the ability to do work in depth, and thus achieve success in a world full of distractions.

The entrepreneur falls into a major crisis from the first day. On the one hand, he is required to accomplish his tasks in the most accurate and best possible way, and with the least amount of mistakes in order to save time and effort. On the other hand, he is also required to be present in the public arena, go to conferences and build a network, and have a strong and enhanced presence through social media. In this particular case, it is very difficult to build a real balance on it, which negatively affects the two roles that it must play: communication and focus at work.

Deep Work is a book written by Calvin Newport, Georgetown Professor of Computing and Ph.D. in Computer Science. The book has been translated into most of the world’s languages, and the Arabic edition was released in 2020. Newport divides the works – whatever their kind – into deep and superficial works. The first requires great mental effort and a high level of concentration, while the second does not require much mental effort and can be accomplished amidst distractions. .

Through two large parts, each part contains a number of chapters, the writer goes on to explain the concept of deep work and ways to implement it in practice, away from theorizing or motivational speeches, which he replaced with real stories and narratives about people who managed to achieve great achievements in history in record times, in a way that surprises us In the current era, where lack of achievement dominates everything due to the large number of distractions.

The book has received a positive critical evaluation in book evaluation platforms, and is undoubtedly one of the most important books that must be found in an entrepreneur’s library, and one of its most important advantages is that its language is very easy, anyone of any background can read it, whether he is a high school student or Executive Director of a transcontinental company.

In the end, it always remains to be noted that swimming in the world of books, and acquiring correct and vetted information from expert authors who are relevant in their field, is definitely a necessity for every entrepreneur in his entrepreneurial journey. But what really matters is the implementation and the introduction of those experiences and knowledge into the realm of experience, and surrounding it with the greatest commitment through a disciplined routine, otherwise it will be information in the air that resides in your mind and does not change anything from your reality!

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Sources:

** The books mentioned in the list are within the author’s personal list, and all the information in the article is derived from the books themselves, or from the translations of their authors.