Fame for All: Chapter Twenty-Ninth of The Logarithms of Fame

Amr Mounir Dahab

If the “democracy of fame” means that the voices of the masses have become influential in determining who can win the title of “famous” among those who aspire to the bright lights, then “fame for all” is an indication that the masses themselves can dream of publicity and not only be content to descend from the heavens Fame is the trophy of participating in its influential voices in determining who deserves to be crowned with the crowns of fame.

“Fifteen minutes of fame” is a very significant phrase in our context. The phrase is attributed to the American artist Andy Warhol, but some question the attribution of the phrase to Warhol specifically. The English Wikipedia documents this skepticism, noting that the phrase is attributed to others as well: “Photographer Nat Finkelstein claimed credit for the expression, stating that he was photographing Warhol in 1966 for a book being planned. A bunch of people gathered to try to get into the pictures, and Warhol probably noticed that everyone wanted to be famous, to which Finkelstein replied, “Yes, for about fifteen minutes.”

We recommend: Combining Two Fields: Chapter Twenty-Eighth of Fame Logarithms

Whoever was the author of the phrase, and whatever was intended by it when it was launched, it has become very significant in two respects: the first is related to the observation of everyone’s fondness for fame, even those who have no talent except the desire to remain in the spotlight with any opportunity, and the second is that everyone is already about to He has the opportunity to achieve the dream of fame for at least a short period of time, regardless of his talent, which is what the two words “fifteen minutes” refer to, which is tempting to describe this type of popularity as “very fleeting fame.”

Attempts at rooting/historical tracing of the culture of “popular fame”/ “popularity of fame”/ “fame for all” lead some researchers to go to the origin of the idea to distant centuries within different cultures by expanding on what is meant by “popularity of fame”, but the salient features of the idea undoubtedly have Clearly completed in the middle of the twentieth century. If the quote attributed to Andy Warhol dates back to the late sixties of the last century, the inspiration for that saying is most likely thanks to the “Pop Art” school that appeared in the middle of the last century in the United Kingdom and the United States of America, of which Warhol is one of the most prominent figures.

But further rooting/tracing of the idea takes us back a few decades, to the late nineteenth and early twentieth centuries, when the idea of ​​“celebrity culture” rose in the United States of America in particular. And “celebrity culture” in fact did not break the myth of elitism of fame as much as it expanded the framework of that elitism to include almost all directions of life in society: representation, culture, politics, sports, music, fashion, etc., and this was probably the early prelude that helped later – in addition to other intertwined factors Of course – on the understanding of the idea of ​​“pop culture” and “popularity of fame” (a reference to the influence of the people in determining the compass of fame and the possibility of people descending from purely popular backgrounds being on the thrones of fame), to the possibility of any member of society achieving the dream of fame, even for a fleeting period In a way, this is so that the scope of the “fame culture” includes every profession/every field/everything including what can be described as “nothing,” as many put it, a nod to many Internet celebrities who do nothing but display the details of their daily lives on the Internet. masses.

“Fifteen Minutes of Fame” has become embodied almost literally in the idea of ​​“Trend”, which is called the most followed post “currently” on any social media or mass (interactive) media platforms. “Trend” is luck that a very “ordinary” user may snatch up on, who places a post that finds an unexpected popularity in a jiffy, and thus that “ordinary” user attracts attention with his post for a fleeting period, and the user may be of intelligence and rare luck so that he can invest that popular post to get fame More continuous and deeper through publications and other funny looks, and the luck of the user may stop at that limit of fame: fifteen minutes, roughly inspired by the aforementioned saying.

In the book How People Become Famous: Geniuses of Self-Marketing from Albert Einstein to Kim Kardashian, published in its Arabic translation, entitled “The Art of Fame: Self-Marketing Geniuses from Albert Einstein to Kim Kardashian” published by Al-Obeikan House in Riyadh in 2022, author Rainer Zettleman says Zitelmann: “In the pre-capitalist era, fame was a privilege and a monopoly of the noble members of the royal families.. As for capitalism, fame was democratized, and the promise at that time became that any person, regardless of his birth, gender or origin, could be famous because of his achievements or His skills or talent, for example as an actor or star of popular songs. But it became clear over the years that achievement alone does not guarantee fame, so it should be accompanied by the art of self-marketing, which includes presenting the achievements correctly and introducing them to people, and the example of Kim (Kardashian) clearly and in particular shows that this art of self-marketing in the age of the Internet separated itself from achievement The actual, or more precisely: the real achievement now is the art of self-marketing.

Dr. Zettleman continues: “Kim’s success proves to her fans that a person does not have to succeed as a singer, actor or dancer to become famous. The path to fame is much shorter. He dedicates his life to this goal and to understand and master the mechanisms of self-marketing.”

Therefore, anyone can become famous, and the “luxury” of achievement is no longer a condition for fame, but the codes of fame are still more difficult to treat by looking at a specific reason, and the “mechanisms of self-marketing” are nothing but a (new?) factor added to the causes Fame is not to decipher it, but rather to complicate it.

To contact the author via the following email:[email protected])